What is 3DA
3DA is a foundation-backed social enterprise devoted to the five freedoms for dogs and developing dog-friendliness in Singapore.
We celebrate (or support) all dog-loving organisations, foster the fullest connection with dogs, and share the joyful reality of being a dog guardian.
Big Idea
All dogs deserve to live well.
(But not all of them do.)
The Problem
Scale of the Issue (System Level)
Thousands of dogs need homes - but adoptions are declining.
Estimated 5,000 free-roaming dogs in Singapore
Only 65 dogs adopted by ASD in 2025 (Down 60% from 163 in 2019)
Source: Soristic Report (2023)
System Constraints (Ecosystem Level)
Shelters remain overcrowded with long-stay dogs.
Medical costs are the largest expense (~32.5%)
AWGs face manpower and funding constraints
Source: Soristic Report (2023)
The Real Problem (Synthesis)
People want to adopt - but fear the cost and responsibility.
The challenge is not a lack of compassion,
but a lack of support and capacity across
the system.
High and uncertain medical costs
Limited infrastructure and manpower
A fragmented ecosystem
The Unlock
Awareness alone is not enough. The system requires stronger support and capacity.
The Dog Pad contributes to a system that enables:
Supporting vulnerable dogs directly
Supporting adopters through their journey
Facilitating dog-friendly spaces
Bringing people together
The Dog Pad Way
The Dog Pad is not just an initiative
It is a system designed to support dogs and the people who care for them.
Architecture
One system. Four pillars.
All working together to support adoption - and everything that comes after.
Care
Support
Community
Growth
The Dog Pad Way:
Care
How are dogs supported?
Providing medical care, recovery, and ongoing support for dogs in need.
Support
How are adopters supported?
Financial and medical support throughout the adoption journey.
Community
How do people engage?
Creating opportunities for connection, interaction, and adoption.
Growth
How is the system sustained?
Merchandise
Partnerships
3DA Publications
Give+ Campaigns
Ensuring the system continues to grow and support more dogs over time.
How it works
Identify a dog (GIVE+, shelters, The Dog Pad)
Adopt or foster a dog
Ask about ‘Thank You’ packages
Continue the journey with 3DA support
Receive financial support and benefits
Support unlocked
Support packages reduce financial barriers to adoption
4 types of support:
(<9 y/o)
(>9+ y/o)
(<9 y/o)
(>9+ y/o)
Each package includes $1,000 in support (i.e., Etiqa pet insurance and/or TAC credits) and 3DA membership benefits
What supported adopters/fosterers receive
Financial support (Etiqa pet insurance and/or TAC credits)
Membership benefits:
Access to The Dog Pad
Access to The Dog Space
Priority event invites
Discounts at TAC, merchandise and partners
Why it’s different
We don’t just encourage adoption. We support it.
Reducing financial barriers
Providing care and access
A community supporting you along the journey
Working to support all adoptions through willing partners
What The Dog Pad adopters receive
Financial support
Subsidised and/or discounted medical support
Access to The Dog Pad
Access to The Dog Space
Priority invites to events
Discounts across partners
Supporting the journey - not just the decision
The Dog Pad - Sunset Way (Priority to Adopted)
A place where paws can pause. A recovery and rehabilitative space with 24/7 medical care and support for the dogs that come to stay
“Somewhere to let dogs be dogs”
A place for connection and adoption. Where people meet dogs — and bonds are formed
Why it matters
You are not alone in this journey 3DA supports you - and your dog.
How everything reinforces adoption
Care, support, community, and partners work together to make adoption possible - and sustainable
Be Part of the System
The Dog Pad at Sunset Way (by TAC/BWF/3DA)
The 3DA Dog Space at Southside Sentosa (by MARKET HALL)
The 3DA Dog Space at Southside Sentosa (by MARKET HALL)
Three Dogs Approved
3DA is a foundation-backed social enterprise devoted to the five freedoms for dogs and developing dog friendliness in Singapore. We celebrate (or support) all dog-loving organisations, foster the fullest connection with dogs and share the joyful reality of being a dog guardian.
